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Instagram source-checked spec

Instagram Story or Reels cover image size

Use a full-height 9:16 creative and keep key text away from top and bottom interface controls.

1080x19209:16reviewed 2026-06-29verified false
Max file size
unknown in source page
Accepted formats
JPG, PNG
Effective date
unknown

Source and note

Source: Meta image ads guidance. Reviewed 2026-06-29.

The row maps the existing image cat 9:16 preset to the official Meta source family.

Platform image specs are compiled from official sources and source-checked by image cat. Platform rules can change, account types can differ, and acceptance is never guaranteed. If an official page does not state an effective date, effectiveDate is set to unknown and verified remains false.